Gurau, Calin : rechercher sur Z-Library

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1

Integrated online marketing communication: implementation and management

Journal:

Journal of Communication Management

Année:

2008

Langue:

english

Fichier:

PDF, 158 KB

english, 2008

2

A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers

Pitta, Dennis, Gurău, Călin

Journal:

Journal of Consumer Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 221 KB

english, 2012

3

Porter's generic strategies: a re-interpretation from a relationship marketing perspective

Journal:

The Marketing Review

Année:

2007

Langue:

english

Fichier:

PDF, 109 KB

english, 2007

4

India: A Dharma based country in 2050

Ranchhod, Ashok, Gurau, Calin

Journal:

Année:

2014

Langue:

english

Fichier:

PDF, 448 KB

english, 2014

5

Measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability

Gurǎu, Cǎlin, Ranchhod, Ashok

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 211 KB

english, 2002

6

International green marketing: A comparative study of British and Romanian firms

Gurau, Calin, Ranchhod, Ashok

Journal:

International Marketing Review

Année:

2005

Langue:

english

Fichier:

PDF, 148 KB

english, 2005

7

Brand names and global positioning

Ranchhod, Ashok, Gurău, Călin, Marandi, Ebi

Journal:

Marketing Intelligence & Planning

Année:

2011

Langue:

english

Fichier:

PDF, 206 KB

english, 2011

8

Developing an environmental corporate reputation on the internet

Melewar, T.C., Gurau, Calin

Journal:

Marketing Intelligence & Planning

Année:

2013

Langue:

english

Fichier:

PDF, 220 KB

english, 2013

9

Positioning strategies in the value‐added chain of the biopharmaceutical sector: the case of UK SMEs

Journal:

Journal of Consumer Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 228 KB

english, 2004

10

“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

Gurau, Calin, Ranchhod, Ashok, Gauzente, Claire

Journal:

Journal of Consumer Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 99 KB

english, 2003

11

Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers

Gurău, Călin, Ranchhod, Ashok

Journal:

Journal of Consumer Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 247 KB

english, 2009

12

Business modelling with UML: the implementation of CRM systems for online retailing

Pauline A Wilcox, Călin Gurău

Journal:

Journal of Retailing and Consumer Services

Année:

2003

Langue:

english

Fichier:

PDF, 303 KB

english, 2003

13

Corporate reputations in UK biotechnology: an analysis of on‐line ‘company profile’ texts

Gurãu, Cãlin, Mclaren, Yvonne

Journal:

Journal of Marketing Communications

Année:

2003

Langue:

english

Fichier:

PDF, 116 KB

english, 2003

14

Sources of entrepreneurial value creation: a business model approach

Gurău, Călin, Lasch, Frank, Dana, Léo Paul

Journal:

International Journal of Entrepreneurship and Small Business

Année:

2015

Langue:

english

Fichier:

PDF, 346 KB

english, 2015

15

David by Goliath: what is co-branding and what is in it for SMEs

Chiambaretto, Paul, Gurău, Călin

Journal:

International Journal of Entrepreneurship and Small Business

Année:

2017

Langue:

english

Fichier:

PDF, 258 KB

english, 2017

16

Implementing industry 4.0 real-time performance management systems: the case of Schneider Electric

Robert, Marc, Giuliani, Philippe, Gurau, Calin

Journal:

Production Planning & Control

Année:

2020

Fichier:

PDF, 2.29 MB

2020

17

Early evangelist or reluctant Rudolph? attitudes towards the Christmas commercial campaign

Călin Gurău, Julie Tinson

Journal:

Journal of Consumer Behaviour

Année:

2003

Langue:

english

Fichier:

PDF, 136 KB

english, 2003

18

ICT strategies for development: Implementing multichannel banking in Romania

Journal:

Information Technology for Development

Année:

2005

Langue:

english

Fichier:

PDF, 132 KB

english, 2005

19

Entrepreneurship, tourism and regional development: a tale of two villages

Dana, Leo-Paul, Gurau, Calin, Lasch, Frank

Journal:

Entrepreneurship & Regional Development

Année:

2014

Langue:

english

Fichier:

PDF, 216 KB

english, 2014

20

Tailoring e‐service quality through CRM

Journal:

Managing Service Quality

Année:

2003

Langue:

english

Fichier:

PDF, 173 KB

english, 2003

21

Creativity, self-efficacy, and small-firm performance: the mediating role of entrepreneurial orientation

Khedhaouria, Anis, Gurău, Călin, Torrès, Olivier

Journal:

Small Business Economics

Année:

2015

Langue:

english

Fichier:

PDF, 467 KB

english, 2015

22

Coopetitive strategies in the ICT sector: typology and stability

Pellegrin-Boucher, Estelle, Le Roy, Frédéric, Gurău, Călin

Journal:

Technology Analysis & Strategic Management

Année:

2013

Langue:

english

Fichier:

PDF, 228 KB

english, 2013

23

Flexible risk management in new product development: the case of small- and medium-sized biopharmaceutical enterprises

Gurau, Calin, Ranchhod, Ashok

Journal:

International Journal of Risk Assessment and Management

Année:

2007

Langue:

english

Fichier:

PDF, 147 KB

english, 2007

24

Marketing on the Internet: observations within the biotechnology sector

Ranchhod, Ashok, Gurãu, Cãlin, Hackney, Ray

Journal:

International Journal of Physical Distribution & Logistics Management

Année:

2000

Langue:

english

Fichier:

PDF, 423 KB

english, 2000

25

The challenge of cyber-marketing planning and implementation

Ranchhod, Ashok, Gurau, Calin, Hackney, Ray

Journal:

International Journal of Information Technology and Management

Année:

2004

Langue:

english

Fichier:

PDF, 565 KB

english, 2004

26

Coopetitive branding: Definition, typology, benefits and risks

Chiambaretto, Paul, Gurău, Călin, Le Roy, Frédéric

Journal:

Industrial Marketing Management

Année:

2016

Langue:

english

Fichier:

PDF, 645 KB

english, 2016

27

The futures of genetically-modified foods: Global threat or panacea?

Gurău, Călin, Ranchhod, Ashok

Journal:

Année:

2016

Langue:

english

Fichier:

PDF, 422 KB

english, 2016

28

Rural entrepreneurship in post-communist Romania

Journal:

International Journal of Business and Globalisation

Année:

2009

Langue:

english

Fichier:

PDF, 210 KB

english, 2009

29

Human capital for successful entrepreneurial ventures: the profile of the top management team (TMT) in UK biopharmaceutical SMEs

Gurau, Calin, Dana, Leo Paul, Lasch, Frank

Journal:

International Journal of Entrepreneurship and Small Business

Année:

2010

Langue:

english

Fichier:

PDF, 264 KB

english, 2010

30

Entrepreneurial strategies of small Romanian-Italian joint ventures

Journal:

International Journal of Business and Globalisation

Année:

2009

Langue:

english

Fichier:

PDF, 269 KB

english, 2009

31

[WORLD SCIENTIFIC Proceedings of the MS'10 International Conference - Barcelona, Spain (15–17 July 2010)] Computational Intelligence in Business and Economics - BUSINESS MODELLING FOR ECRM SYSTEMS: APPLYING UML SPECIFICATIONS

Langue:

english

Fichier:

PDF, 107 KB

english

32

Human capital, financial strategy and small firm performance: a study of Canadian entrepreneurs

Gill, Amarjit, Gurău, Călin, Dana, Leo Paul, Sánchez, Carlos Raúl

Journal:

International Journal of Entrepreneurship and Small Business

Année:

2017

Langue:

english

Fichier:

PDF, 311 KB

english, 2017

33

Success factors and challenges of grassroots innovations: Learning from failure

Dana, Léo-Paul, Gurău, Calin, Hoy, Frank, Ramadani, Veland, Alexander, Todd

Journal:

Technological Forecasting and Social Change

Année:

2019

Langue:

english

Fichier:

PDF, 677 KB

english, 2019

34

The Sharing Economy as a complex dynamic system: Exploring coexisting constituencies, interests and practices

Gurău, Călin, Ranchhod, Ashok

Journal:

Journal of Cleaner Production

Année:

2019

Langue:

english

Fichier:

PDF, 715 KB

english, 2019

35

Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems

Călin Gurău, Ashok Ranchhod, Ray Hackney

Journal:

Information Technology and Management

Année:

2003

Langue:

english

Fichier:

PDF, 97 KB

english, 2003

36

How do corporate characteristics affect capital structure decisions of French SMEs?

Benkraiem, Ramzi, Gurau, Calin

Journal:

International Journal of Entrepreneurial Behaviour & Research

Année:

2013

Langue:

english

Fichier:

PDF, 117 KB

english, 2013

37

Political communication management

Gurău, Călin, Ayadi, Nawel

Journal:

Journal of Communication Management

Année:

2011

Langue:

english

Fichier:

PDF, 267 KB

english, 2011

38

Evaluating the educational effectiveness of simulation games: A value generation model

Ranchhod, Ashok, Gurău, Călin, Loukis, Euripides, Trivedi, Rohit

Journal:

Information Sciences

Année:

2014

Langue:

english

Fichier:

PDF, 501 KB

english, 2014

39

Qualitative issues in IT and organizational processes in implementing marketing strategies

Ranchhod, Ashok, Gurãu, Cãlin

Journal:

Qualitative Market Research / An International Journal

Année:

2004

Langue:

english

Fichier:

PDF, 322 KB

english, 2004

40

The Internationalization Process of Online SMEs in the U.K., U.S. and Australia

Gurău, Călin, Merdji, Mohamed

Journal:

Journal of Asia-Pacific Business

Année:

2008

Langue:

english

Fichier:

PDF, 199 KB

english, 2008

41

Global Electronic Commerce Virtual Offers and Virtual Transactions

Ranchhod, Ashok, Hackney, Ray, Gurau, Calin

Journal:

Journal of Global Information Technology Management

Année:

2000

Langue:

english

Fichier:

PDF, 5.84 MB

english, 2000

42

The Website as an Integrated Marketing Tool: An Exploratory Study of French Wine Producers

Gurău, Călin, Duquesnois, Franck

Journal:

Journal of Small Business & Entrepreneurship

Année:

2011

Fichier:

PDF, 457 KB

2011

43

Internet-enabled distribution strategies

Ranchhod, Ashok, Gurãu, Cãlin

Journal:

Journal of Information Technology

Année:

1999

Langue:

english

Fichier:

PDF, 211 KB

english, 1999

44

[ACM Press the 2011 annual conference extended abstracts - Vancouver, BC, Canada (2011.05.07-2011.05.12)] Proceedings of the 2011 annual conference extended abstracts on Human factors in computing systems - CHI EA '11 - The adoption of online self-service technology (SST) as a gradual learning process

Année:

2011

Langue:

english

Fichier:

PDF, 396 KB

english, 2011

45

The Influence of Advergames on Players' Behaviour: An Experimental Study

Journal:

Electronic Markets

Année:

2008

Langue:

english

Fichier:

PDF, 230 KB

english, 2008

46

The management of coopetitive tensions within multi-unit organizations

Seran, Thuy, Pellegrin-Boucher, Estelle, Gurau, Calin

Journal:

Industrial Marketing Management

Année:

2015

Langue:

english

Fichier:

PDF, 1.03 MB

english, 2015

47

Internet transactions and physical logistics: conflict or complementarity?

Gurãu, Cãlin, Ranchhod, Ashok, Hackney, Ray

Journal:

Logistics Information Management

Année:

2001

Langue:

english

Fichier:

PDF, 259 KB

english, 2001

48

[Advances in International Marketing] International Marketing Research Volume 17 || The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms

Année:

2006

Langue:

english

Fichier:

PDF, 252 KB

english, 2006

49

Bio-entrepreneurship in different economic systems: a comparative analysis of bio-entrepreneurs' profile in UK, France and Germany

Journal:

International Journal of Biotechnology

Année:

2006

Langue:

english

Fichier:

PDF, 225 KB

english, 2006

50

Open innovation strategies in the UK biopharmaceutical sector

Gurău, Călin, Lasch, Frank

Journal:

International Journal of Entrepreneurial Venturing

Année:

2011

Langue:

english

Fichier:

PDF, 231 KB

english, 2011